Cookie Notice

Last Updated: Tuesday 30th April 2019

In common with other commercial websites and apps, our Site uses standard technologies including cookies and similar tools including web server logs, web beacons, tokens, pixel tags, local storage, device identifiers and tracking IDs (together referred to as “Cookies” in this Privacy Policy) for the purposes set out below.

Note that third parties collect and use data from Cookies placed on the Site. This Privacy Policy may not describe the privacy practices of such third parties. We encourage you to read the privacy policies of these third parties and, if you prefer to not have data reported by these parties, follow their opt-out processes where these exist. Please review What can I do to change my Cookies preferences? section below for further information.

Why do we use Cookies?

  • Strictly Necessary/Transactional Purposes

Using Cookies for this purpose is essential for our Site to work correctly. They may be required to enable you to move around our Site and use our features, for system administration, to prevent fraudulent activity, to keep you logged in from one page to another or so that we can remember what you have added to your basket. These cookies cannot be switched off as our Site cannot function properly without them.

  • Functionality Purposes

Using Cookies for this purpose enables us to enhance and simplify your user experience. For example, they may remember choices you make such as the country you visit our Site from, language,  and help to identify issues with our Site (such as crash incidents). These can then be used to provide you with an experience more appropriate to your selections and to tailor and enhance your visits to our Site. The information these technologies collect may be personally identifiable, such as your log-in details. They cannot track your browsing activity on other websites or apps on the Site.

  • Performance Purposes

Using Cookies for this purpose enables us to better understand how many users visit our Site, how users arrive at and browse or use our Site and which parts of our Site are most popular. This helps us to improve the Site, such as navigation and interface experience, and improve our products and services. To achieve this, we collect information on how people use our Site and use third-party technologies for this purpose, including but not limited to Google Analytics. We also use these Cookies to help us measure the effectiveness of our online marketing and advertising activities. We use some third party Cookies for this purpose, including but not limited to tools provided by social media Sites (including Facebook and Snapchat).

Examples:

Google Analytics is a web analysis service provided by Google, Inc. We use Google Analytics to monitor how visitors use our Site, to compile reports and to help us improve the Site. Google collects information in an anonymous form, including the number of visitors to the Site, where visitors have come to the Site from and the pages they visited on the Site. This information is then used by Google to make reports for us and to help us improve the site. Please see Google’s privacy policy here www.google.com/policies/privacy/ for further information on the data Google collects and how it is processed.

  • Targeting or Advertising Purposes

Using Cookies for this purpose enables us to display adverts on and off the Site, and to collect information about your browsing habits and usage of the Site in order to make adverts more relevant and personalised to you and your interests. We may use remarketing technologies to enable third parties to display relevant and personalised ads to you through their networks. They are also used to identify that you have seen a particular advert, limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. We use some third party technologies for this purpose, including but not limited to Google AdSense, DoubleClick Floodlight, Google Analytics Audiences, Facebook Analytics and Bing. Technologies are also placed on social media sites for advertising and targeting purposes (including Facebook, Instagram, Twitter, Pinterest and Snapchat).

These technologies remember the sites you visit and that information is shared with other parties such as advertisers. When we use third parties for advertising and targeting purposes, we may disclose:

  • Personally identifiable information, such as email address, order ID, venue.
  • Generic, aggregated or anonymised data relating to your visits and use of our Site; or
  • Information in a pseudonymised form such as a browser cookie ID / code or cryptographic hash of your email address to help us tailor and display our ads to you on other services. This ID or code is matched against your equivalent unique code similarly generated by our ad partners to tailor adverts to you.

The third party companies that we use for targeting and advertising purposes have their own privacy policies which you should read in detail.

Examples:

Facebook Targeting. These cookies are set by Facebook. Facebook uses cookies to manage social login and to collect data on its users’ interests. Facebook uses this data to deliver targeted advertising during your browsing experience/ whilst you are online.

Google Targeting. These cookies are set by Google. These cookies enable Google to profile the interests of visitors and ensure that relevant to Alphaex Capital advertising reaches you on third-party sites or search. These cookies may also be used to store user preferences, verify Google user accounts.

Disable Google Analytics

Opting out of ads personalisation

If a user opts out of ads personalisation using Google’s Ads Settings, they will no longer receive personalised advertising from Google.

How do we use the information we collect from tracking technologies?

See Section 2 How do we use your information? here.

What can I do to control/change my Cookies preferences?

You can opt-out of the cookies by clicking the button below:

Cookie Settings

Please find below a number of ways in which you can manage your Cookie preferences online. Please also refer to the privacy & cookie policies of the relevant third party for more information.

  • Most browsers and devices allow you to remove tracking technologies and/or block new tracking technologies being set. To turn off tracking technologies, look at the “help” menu on your browser, or visit your device settings. However, please note, that (a) this may not be effective for all tracking technologies and (b) switching off tracking technologies may restrict your use of the Sites and/or delay or affect the way in which they operate.
  • AdChoices is a self-regulatory program that encourages online advertising Sites to include an advertising option icon on any ads or webpages where data is collected and used for behavioural advertising. Find out more here: www.youradchoices.com/control.
  • Use your mobile device settings to configure your advertising preferences.
  • Visit Your Online Choices here to opt out of various interest based advertisingwww.youronlinechoices.com/uk/.
  • Google Analytics: If you prefer to not have data reported by Google Analytics, you can install the Google Analytics Opt-Out Browser Add-On by following the instructions here: tools.google.com/dlpage/gaoptout. You may opt out of Google’s use of Cookies by visiting the Google advertising opt-out page here www.google.com/policies/technologies/ads/.
  • Google AdSenseYou may opt out of personalised advertising by visiting Google’s Ads Settings. (Alternatively, you can opt out of third-party vendor’s use of cookies for personalised advertising by visiting www.aboutads.info.)
  • Facebook Ads: You can control how Facebook uses data to show you ads by turning off ads which may be based on interests and / or your relationship with specific advertisers, in your ad preference settings. For further information, please visit the various Facebook pages which allow you to learn more about Facebook ads and Cookies and to update your settings:

Please note that where you have opted out of receiving our email marketing communications via the methods described above under the section Withdrawing consent or otherwise objecting to direct marketing, you may still see our non-targeted adverts whilst you are online, if your interests settings on Facebook are aligned to an audience segment (pre-defined by Facebook) which our business is also associated with. We do not control whether these ads are displayed to you.

  • In the case of third parties not specified in this section, please consult their relevant privacy & cookies policy to find out more about adverts displayed to you whilst you are online and how you can opt-out.
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